There's no "powered by MacroActive" on your app
, or cluttering of your personal brand along side dozens of other similar athletes' brands.
The entire platform is 'white labeled' which means that every aspect of the look and feel and customer experience reflects your own brand, not MacroActive's.
You appear to your fan base as if the entire platform your fans are using was built, managed and serviced by you.
Oh, and you don't have to employ a small army of techies to build you different versions of apps, test them, fix them, rebuild them, fire them because it didn't work, then rehire another.... you get the point.